You know them by name, but their face has certainly changed. Slip-N-Slide Records was propelled to global recognition with the success of such artists as Trina, Plies and previously Trick Daddy. Now in its 16th year, the label is undergoing a musical facelift, diversifying its line up with the signing of its first pop artist and a host of international superstars.
Former Disney star, Drew Sidora has the distinction of being able to call herself the first pop artist under Slip-N-Slide. Sidora expressed her excitement for new beginnings describing the experience as “groundbreaking” and “humbling”.
“Slip N Slide shared the same vision as I do. We’re truly like family and they allow me to have creative control, which is important to me as an artist.” Says Sidora,” They’ve had 15 years of excellence in the music business and broken platinum plus artist such as Rick Ross, Plies and Trina. R&B and pop music is new for the label, so I’m looking forward to making history with Slip N Slide”
Noted for being the leading independent record label responsible for creating the legendary hip-hop sounds of South Florida and the Southern Hip-Hop movement, Slip N Slide now seeks to go “Deeper than Rap” by expanding their reach not only across genres but cultures. Recent international signees Atiba and Camar bring alternative flavors to the label reflecting the diverse and dynamic cultures within the city of Miami and the Caribbean.
“I definitely feel that I bring a new sound and energy to Slip-N-Slide. My music is a blend of a myriad of sounds and cultures. My sound is so different that people find it hard to label it.” Says Jamaican native Atiba, “I have songs that are politically and socially conscious, love songs with substance that you wouldn't regularly hear on the radio, and songs that you would hear on the radio. Some of the songs have a strong rock, R & B and reggae influence…”
When questioned about whether they felt pressure to transition or alter their music to appeal to a more American crowd Camar replied, “No! Not at all... that's why I'm an international artist. I really don't feel any pressure in making the transition nor do I feel any pressure in altering my music because I feel I have a very good understanding of the cultures, the slangs, the vibe which helped me to created the unique way I merge the sounds to gain the acceptance of the American crowd, but I stay true to myself by staying grounded, not forgetting my roots and where I come from (Jamaica) which is the heart beat to my style of music.”
He adds, “My strengths and my appeal would definitely be my style and the sound of my music which has a much more international appeal! Not the typical Rap Acts that the label is known for. I bring the excitement of the Caribbean sound mixed with the Hip-Hop and R&B to help connect a different fan base to the label which is the Caribbean community that covers a vast amount of South Florida…”
Additional Slip-N-Slide signees include industry veterans’ Jagged Edge, R&B songstress Shonie, producer/artist Duece Poppi, GA native Swazy Baby and 2009 Next Big Superstar winner, Mike Bless.
With over 16 million albums sold since their inception and a number of upcoming releases on the way, Slip- N-Slide Records has secured its place in Hip Hop history and will be around for years to come
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