Tallatainment:What motivated you to start Royaltees? Has this always been your passion?
Justin:First I would like to say thanks for showing us support with Royaltees. So the start of Royaltees, well I would say that Royaltees came as the next step for me in the clothing biz. When I was in high school I would airbrush and hand paint shirts with different cartoons and peoples names and thing like that. I did this for about 3 years and a little after I was done with school. So I have always been into clothing. It makes me happy to see other people wearing something that I created. So now after school I thought how could I continue with this and reach a wider market. So Royaltees was formed with that hope in mind. To bring my ideas to life and share them with the world.
Tallatainment: What was the biggest obstacle or challenge starting up the line? What challenges do you continue to face?
Justin:Well the biggest challenge in the beginning is money. I want to do so much with my line but I dont come from a rich family so I have to put in work for everything I do. Also the fashion industry is hard place to find a spot in. It takes time and lots of work to get people to notice you. There are alot of brands out there so its alot of competition. There are celebrities that have tried to start there own clothing lines and even with their own star power and money could not succeed.
Tallatainment:Who's your target audience for Royaltees? Any celebrity or socialite you'd love to see in the brand?
Justin:Royaltees is for the younger crowd. We have alot of ties to the West Indies so we have a huge
In the future we would like to link up with people like Sean Paul, John Legend, maybe some of the Marleys, Lauryn Hill, people that have left their mark on our culture and some new ones like Big Sean, Meagan Good, and of course there are many more but we will see what the future holds.
Tallatainment:Where do you draw your inspiration for your designs from?
Justin:Well our most prominent design is our logo the lion. The Royaltees lion is the base of our line you can find it on polo's , shirts, jackets, cardigans, and alot of other stuff. We chose the lion as our logo because when you see a lion most people think of kingship or king of the jungle. And when you think of life its like a concrete jungle. So as Royaltee you are the king of your jungle, of your life. So that is the message we want to give your fans, that you are the King or Queen of your jungle. So when you put on one of our pieces thats the thought we want you to have. That you are Royaltee, you control your life and have confidence in yourself. Thats why alot of our designs some people might think of it as cocky but its having the confidence to say I Am Royaltee and have a meaning behind it.
Tallatainment:Describe your philosophy on the art of fashion?
Justin:Well I believe that fashion is really up to the person. As a designer I have come to realize that not everyone is going to like the things I make. But if you try to make something everyone will like you will go crazy! So I have my niche and i have people that like what I make so I focus on pleasing them and making them come back for more. And thats what fashion is about. Knowing what people want to wear and making it.
Tallatainment: Whats up next for the line? Any special projects or events we should be on the look out for?
Justin: Well 09/11/09 was the launch of our first official season Fall 2009 Season 1. And with that you can expect tons of events and things coming up that are still in the works. Then the beginning of October will be Miami Carnival and Royaltees will be in full effect for carnival we will have a both and you will see hundreds of our shirts jumping up around the parade lol. And then the big one for the Fall will be The Fashion Designer Expo which Royaltees will be in and that is going to be hectic be well worth it. Its a charity event for the Breast Cancer Foundation and is one of Miami's biggest fashion events.
Tallatainment: Any advice for aspiring designers out there? What's the one thing you think they should know?
Justin:The best advice is to do you research and have a plan. With out knowing what your getting your self into you might have the best designs in the world but never go any where. So have a plan before you even put your pencil to the sketch book.
Tallatainment: Where does Royaltees retail or where could you purchase it from?
Justin:Royaltees is in a number of stores for a full list or to shop online you can check out our web site http://www.royalteesonline.com/
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